If the challenge of customer experience is more important for SMEs active in e-commerce, it also affects more traditional structures, whether public or private.

This notion does not only encompass the buyer’s journey, but the whole company, i.e. its image, its spirit, its products, its employees.All the elements that touch the brand in any way is the customer experience. For the company, this means rethinking itself in depth to define the right marketing strategy. A complicated path for many organizations.

The biggest challenge is to re-establish a dialogue with the customer and to integrate emotion into the exchanges. Before, a customer could talk to his supplier. He had a physical advisor. Now we put a computer, tablet or phone in between. The central point of all customer experience approaches is trust. Organizations must therefore renew this link with the technological challenges. Nevertheless, a public or private organization will never be able to cover all aspects of the customer experience. That’s why Softcom supports them.Thanks to our network of partners, we have all the skills needed to assist our customers in their digitalization strategies and at all operational levels. Thus, our know-how enables them to build the right digital strategy, the foundation of an efficient customer experience.

We are able to offer you the following services:

• Support for the General management and Executive Board
• Definition of the strategy
• Agile Awareness and Training
• Definition of Enterprise/Cloud architectures
• Change management
• Studies / Analyses / Specifications
• Support for the project management
• Project management