The life of a company is never a long quiet river. Whether it is a strong constraint in its sector of activity, a need to conquer new markets, or accelerating growth, an SME must constantly adapt – and sometimes quickly – to a sudden change in its environment.Digital technology is an important factor of change. For a company – regardless of its size – the issue behind innovation is sustainability. Many of them are tempted to change everything.However, given the costs of IT projects, there is no point in making a revolution every time you need to adapt to the market. Integration remains and will remain the agile and reasonable solution to innovate in its commercial relationship, while substaining its investments.

But how?

All companies are required to meet their customers’ expectations. But these expectations vary within the same industry. Let’s take the example of a ticket.Its purchase can be done in a physical counter, on a dedicated application, a website or on a price comparison platform or a distributor. Depending on the option chosen, the user experience will be different. From a technological point of view, this not only implies appropriate architectural choices, but also the ability to integrate these services in a distributor as well as in a mobile application or a WEB portal.Agile integration makes it possible, because this architectural approach combines agile methods and practices with technologies to accelerate the integration of applications and data.