Under the pressure of economic and socio-environmental issues, the energy world has evolved more in the last decade than in a century. Combined with the strong entry of information technologies (blockchain, big data, IoT, smart metering, AI), this dynamic will only accelerate by 2030-2050. In this context, technology is providing promising solutions. And this, in several ways. At Softcom, we have been active in the energy sector for fifteen years. This experience has enabled us to develop all the business skills needed to meet the challenges of energy suppliers.
Digital experience – Customer portal
For them, one of the main challenges is to take care of the customer relationship. It must be an integral part of their digital strategy. Why ? Whether they are an individual, an institution or a company, today’s customers want to control and understand their electricity consumption and production. They require relevant information and sound advice from their energy supplier. The energy supplier must therefore listen and provide a personalized experience through a relevant, intuitive and efficient customer portal. This allows the customer to easily access their consumption and production data.It can also clarify its consumption while optimizing the ratio of production to consumption.
As the market and the energy players diversify, it becomes more and more essential to build customer loyalty. The customer portal is a strategic tool. It allows the supplier to communicate all the relevant information to its customers; and therefore to listen to them.This personalization effort has a commercial impact, since the provider can offer new services and products to its customers. This results in additional sales. And the customer is informed about new products and services.
At Softcom, we have a long-standing know how in the field of energy and the development of customer portals.Our solutions enable energy companies to differentiate themselves from the competition by integrating new products and services. We aim to optimize the overall customer experience by modernizing operations to accelerate response rates, increase efficiency and reduce costs, while bringing the concept of integrated security.
